Work

Hi! I'm Heather

I’m a proud Metro Atlanta native with an obsession for all things food and tech. I’m passionate about growth in every aspect of my life. I thrive under pressure and I love finding new challenges to conquer. With a background in everything from luxury food PR to DAM managed services; I am a “different hats” kind of woman. Adaptability is my middle name. (Well actually, Nicole is, but you get the picture!) To learn more about my background and see my past work, keep scrolling.

Work
Work

Resume

Read on for an overview of my experience.

Brand Asset Manager

International Co-Production (ICP) – Atlanta, GA

December 2017 – Present

  • Supports the global Coca-Cola Digital Asset Management platform
  • Manages access to platform of 14,000 active users
  • Analyzes reports to identify potential opportunities for growth
  • Develops reporting documents to provide insight on platform performance
  • Reviews and provides QA services for platform SEO
  • Supports team with technology-focused scope planning
  • Develops project plans for expected changes to platform development
  • Monitors communications for potential errors and trends
  • Assists with development of internal and external documentation for segmented user group
  • Identifies and develops actionable strategies to mitigate risks to segmented user group
  • Documents, reviews and reports that all account user group communication standards are met
  • Acts as thought leader on a segmented user group for 3 global hubs
  • Lead team of two to manage global coverage of major system transition
  • Managed section of account that made up for 14% of all user outreach

PR Intern

360 Media, Inc – Atlanta, GA

May 2017 – August 2017

  • Created content for client social media including Twitter, Facebook, Instagram and LinkedIn
  • Scanned for client hits and record them utilizing traditional tear sheets and CoverageBook
  • Organized client’s digital assets utilizing online system
  • Drafted event calendar postings and distributed to key sources
  • Researched online, including Cision database, and print publications to craft media, influencer and event lists for use on accounts
  • Assisted with the planning and execution of press events and media visits

Account Executive

Georgia Southern Student Media – Statesboro, GA

January 2017 – May 2017

  • Cold called potential new clients to build future business relationships
  • Managed major accounts for various Georgia Southern offices
  • Met managerial requirements for office hours and monthly account requirements
  • Collaborated with marketing division to develop full-range package options for clients
  • Brought in $10000 in sales between Q1 and Q2

Sky Social Coordinator

Georgia Southern Student Media – Atlanta, GA

January 2017 – May 2017

  • Led team of freelancers to provide social media copywriting services to local businesses
  • Acted as link between Advertising and Marketing divisions
  • Managed team of 4 freelance copywriters
  • Assured quality on every outgoing post
  • Assisted in the development of the first digital copywriting services at the organization

Freelance Brand Copywriter

Georgia Southern Student Media

September 2016 – May 2017

  • Cold called potential new clients to build future business relationships
  • Managed major accounts for various Georgia Southern offices
  • Met managerial requirements for office hours and monthly account requirements
  • Collaborated with marketing division to develop full-range package options for clients
  • Brought in $10000 in sales between Q1 and Q2

PR Intern

Statesboro Farmers Market – Statesboro, GA

September 2016 – May 2017

  • Developed social media presence to install long-term branding guidelines
  • Utilized platforms such as MailChimp and WordPress to manage online presence
  • Redesigned the organization’s website to better fit brand standards
  • Collaborated with Market Manager to increase event attendance
  • Managed social media presences that reached a cumulative audience of close to 6000

Campus Representative

Stre.am – Statesboro, GA

September 2016 – December 2016

  • Developed relationships with on campus student run organizations to encourage usage of the app.
  • Live-streamed at events for clients to use on their personal website and to increase awareness of app amongst students.
  • Designed promotional materials to increase campus awareness
  • Coordinated competitions to increase student interest in Stre.am services.
  • Distributed promotional materials at meetings and events around campus.

PR & Marketing Intern

BNU-HKBU United International College – Zhuhai, Guangdong, China

September 2015 – June 2016

  • Researched possible news stories to be published on owned media
  • Facilitated the publishing of press releases to both Mandarin and English sources
  • Attended and reported on various events around campus for online blog
  • Represented the office at English language special events

PR Intern

LF&CO – Statesboro, GA

October 2014 – June 2015

  • Wrote content for client official websites
  • Developed company print, PR, advertising, and marketing collateral
  • Created and update databases for celebrity client contact information
  • Scheduled and handled photoshoots, press sample releases, printer and paper supplier relationships
  • Scheduled and coordinated traveling arrangements to special events for internship director
  • Brainstormed creative and new innovative marketing tactics to present to clients
  • Daily use of the CS5 design suite on a Mac platform.
  • Additional skills included copywriting, time management, and customer service

Secretary

Paul S. Akins Company, Inc – Statesboro, GA

January 2014 – August 2014

  • Responsible for a variety of customer service and administrative tasks
  • Demonstrated proficiencies in telephone and front-desk reception within a high-volume environment.
  • Calmed upset/angry contractors, rapidly solved problems and rebuilt client trust to prevent the loss of key accounts.
  • Maintained and created client records, updated with each job.
  • Organized bid documents by individual job
  • Assisted in writing government documentation for bids
Work
Services

Timeline

August 2013

Started at Georgia Southern University

January 2014

Started at Paul S. Akins Company

August 2014

Left Paul S Akins Company

October 2014

Started at LF&CO

June 2015

Left LF&CO

September

Started year-long study abroad in Zhuhai, Guangdong, China

Also started PR & Marketing Internship at host university

June 2016

Returned from year in Zhuhai, Guangdong, China

August 2016

Started at Stre.am

September 2016

Started with Statesboro Farmer's Market and Georgia Southern Student Media

December 2016

Left Stre.am

January 2017

Promoted at Georgia Southern Student Media

May 2017

Left Georgia Southern Student Media

May 2017

Started at 360 Media, Inc

August 2017

Left 360 Media, Inc

August 2017

Officially Graduated from Georgia Southern University

B.A. in International Studies
B.S. in Public Relations
Minor in Mandarin (Chinese)

December 2017

Started at ICP

Services
Services

Portfolio

Services